Services

We Are Cannabis SEO Specialists

Latched is a team of cannabis SEO experts that provide businesses across Canada and the United States with bulletproof dispensary SEO campaigns. All campaigns come standard with an SEO Revenue Forecast that allows us to have 100% confidence in what results we'll be able to achieve.

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Get a Free Cannabis SEO Forecast

Fill in your information below to get a free, customized analysis of your business including a full SEO strategy and revenue forecast. Our analysis will allow you to accurately predict how much revenue you'll make with an SEO campaign before you even get started.

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Trusted by cannabis companies around the world, such as:

Cannabis SEO Services

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National SEO Services

Get to the top of Google across the country

When selling products or services across the country, the strategy for achieving increased search engine visibility varies.

With our National SEO services, we help businesses gain visibility across the country. Focus is shifted from Google Map optimization and citation building towards niche specific, Canadian link building efforts.

Our agency has in-house cannabis SEO experts ready to help you take your businesses to new heights with increased visibility online, without the need for running expensive online advertising campaigns.

Local SEO Services

Drive foot traffic to your local business

Many retail businesses service customers within a designated local service area. In this case, website visitors that are out of town don't do much good for revenue.

With our Local SEO services, we help businesses gain visibility locally with our organic, white hat SEO approach. Our Local SEO services help you rise to the top of Google Search and Google Maps for people that are searching within your local area.

Our agency has in-house cannabis SEO experts ready to help you take your businesses to new heights with increased visibility online, without the need for running expensive online advertising campaigns.

Why Work With Latched?

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Here are a few reasons why Latched is the perfect partner for your cannabis business:

We specialize specifically within the cannabis industry

We've helped take new businesses from scratch to $3m in revenue in 8 months

We've taken existing businesses from $1m in revenue to $4.2m in revenue in 12 months

We understand policy and regulations within the space

You'll have a dedicated account manager in Vancouver

We create Google Data Studio reports every month

Our SEO Process

Keyword Research

Prior to starting any campaign, we strategise by seeing which keywords are worth optimizing for. We take a look at how competitive the keywords that are most relevant to your business and objectives are. By also looking at monthly search volume of the least competitive keywords, we will come to a recommended plan of action specific to you and your business.

Technical & On-Page SEO

The second step in our SEO campaigns is optimizing your website. After providing our SEO experts in Vancouver with secure backend access to your website, we will make changes to your websit to improve website load times, increase keyword utilization on your existing pages, create new pages to rank for specific primary keywords, optimize title tags and meta descriptions, and more.

Weekly Blog Post Creation

Included in all of our SEO plans is weekly blog post creation. Blog posts are useful because they help your website rank for unique keyword topics. Each blog post is essentially it's own page, meaning that each blog post can be ranked for a specific keyword. Our expert SEO blog copywriters in Vancouver will perform topic research and write high-level content for your business.

Backlink Building

One of the most important off-page SEO tasks for getting your website to the top of Google is the amount of quality, relevant backlinks that point to your website and its different pages. Our Vancouver SEO experts perform white-hat manual backlink building tactics to provide only the highest quality manual backlinks for your business, quickly elevating you in search results.

Conversion Optimization

One of the most important things that SEO companies miss is conversion optimization. Our SEO experts in Vancouver understand that it isn't just enough to get website visitors to your website. Instead, their objective is to get qualified visitors, and optimize your website so that they are guided towards taking an action like a purchase.

Google My Business Optimization

In order to gain visibility within your local area, we will optimize or create a Google My Business listing for your business. Google My Business allows your business to be listed on Google Maps, and to receive Google Reviews. Our Vancouver SEO experts will be sure to implement target keywords into your listing, and add new photos and posts to gain visibility.

Local Citation Buildout

Local citations are a way to guide internet users on a path to discover details about your business. Local citations include things such as name of business, phone number, address, and more. Local citations help search engines understand the legitimacy of your business. Our team will build local citations monthly to help you gain more local traffic.

Google Reviews Strategy

In combination with building citations, we will develop a unique strategy to generate powerful Google Reviews from your existing and future customer base. By building out an email marketing campaign and providing incentives to your audience, we will drastically increase your local Google visibility by increasing local SEO through review strategy.

Case Study - Local Cannabis Client

Zero to $3m Revenue in 8 Months

NOTE: In order to protect the security and privacy of our client, names have been redacted from this case study. Please schedule a call with our team to learn more information about this project.

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Project Description

Our is a licensed retail store chain currently based in British Columbia, Canada. Currently, our local cannabis client has 2 locations across British Columbia, and plans to open the maximum 8 store limit by the end of 2021.

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One of the challenges with the this industry is that platforms such as Facebook and Google do not permit advertising for any sort of ads for dispensary related products on their platforms.

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Because of this, we recommended our client pursue a Search Engine Optimization campaign, along with a fresh website design, content creation, and social media management.

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Search Engine Optimization

SEO is one of the best ways to market dispensary related websites online. However, there are some important things that needed to be taken care of to ensure that the campaigns were highly effective.

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One barrier was that dispensary sites need to have an age-gate. Because of this, we needed to create a solution that wouldn't negatively affect SEO. For instance, if we were to put an age gate that featured a redirect, the Google Crawler would most likely have been unable to detect the actual content on the page.

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Instead, we created a custom-coded solution that used cookie data. After the user would accept the age gate terms, the modal on the page would be hidden for a period of thirty days. By having a modal, the rest of the page content was actually loaded. This allowed the Google Bot to be able to crawl the pages.

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Here are some screenshots that showcase the results we were able to achieve within the first few months of the campaign:

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Conclusions

Despite the challenges seen with the COVID-19 pandemic, our client is now situated to dominate within British Columbia. As we continue to expand on our blog writing and content creation for their company, they will continue to rank for more keywords that are crucial to online and local success.

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Our client now plans on opening an additional 6 locations across British Columbia, with many of these locations opening at the end of 2020.

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As of August 2020, our client is now achieving a consistent 5,000 monthly organic website visitors. Over 80% of this traffic is sourced from organic search and Google Maps.

Reviews From Our Customers

Latched is trusted by businesses across North America. Here are some recent Google Reviews from our happy clients:

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At Latched, our mission is simple: to help our clients solve their biggest marketing problems profitably.