Latched is the cannabis marketing agency that drives revenue growth for cannabis businesses.

Every cannabis brand is different, and so is the budget you'll need to market it. Typically, cannabis companies might aim to spend between 6% to 12% of their total revenue on marketing efforts. For a budding business, you might be looking at $2,500 to $7,500 each month to ensure your brand stands out.

However, those are just ballpark figures. The budget for cannabis marketing can vary based on various factors such as business size, goals, and the specific marketing strategies implemented. To receive a budget that is tailored to meet your unique needs and objectives, book an intro call with us. We are here to ensure that every dollar spent maximizes your return on investment.

Cannabis companies leverage many marketing strategies to enhance their visibility and reach their target audience. In today's cannabis market, brands are getting smart with their marketing to really connect with consumers. Here's how they're doing it:

• Tailored Content: They know what their customers like and the rules of the game on big platforms. So, they make ads that hit home with their crowd but still play it safe to stay on the right side of Google and Facebook's rulebook.
• Goals and Metrics: These brands have a game plan with clear wins in mind. They keep an eye on KPIs with tools to track their progress, ready to switch things up if they need to.
• Multi-Channel Approach: Putting all their eggs in one basket? No way. Cannabis companies spread their message across different places to make sure they reach as many people as possible.
• Changing Consumer Base: Cannabis companies should keep up with the broad demographic of cannabis consumers. Thus, they're always learning about who's buying their products to make sure their marketing hits the spot.
• Education Focus: There's always something new popping up in the cannabis world. Brands focus on teaching their customers about these fresh finds to build trust and show they know their stuff.
• Industry News: Sharing the latest buzz and what's new in the cannabis market helps these brands stay at the top of their game and keeps customers coming back for more.
• Social Media Marketing: Cannabis brands go for posts that share a way of life and teach people something new, all without stepping over the line.
• Email Marketing: Emails are a straight shot to customers. Brands pick the right email service and send out news, deals, and rewards that keep people hooked and coming back.
• Video Marketing: Brands use video content on platforms like YouTube to educate consumers about their products, providing valuable information that goes beyond mere advertising.
• Podcast Marketing: Whether they're getting the word out on other people's podcasts or starting their own, cannabis brands are tuning into the podcast wave to tap into the growing market of digital audio listeners.
• Influencer Partnerships: Teaming up with influencers helps brands spread their message wider. It's all about recognizing the power of personal recommendation over celebrity endorsement.

Cannabis marketing agencies offer services to boost your online presence and drive business growth. Services typically include SEO, CRO, content marketing, email marketing, social media management, and website design and development, all tailored to resonate with the unique audience in the cannabis sector.

The best cannabis marketing agencies employ a strategic blend of SEO practices, compelling content creation, and targeted online campaigns to enhance your cannabis brand’s visibility on the web. Through these strategies, the firm ensures that your business garners increased online exposure, attracting potential customers and fostering engagement and conversions.