We work with some of the most recognizable names in cannabis
Our Hemp Digital Marketing Services
Being visible to your target market is key to success, especially in the competitive hemp market. At Latched, we offer digital marketing services tailored to the needs of hemp businesses.
Services We Offer
SEO for Hemp Businesses
SEO is about making your website more visible on search engines like Google. This involves navigating a unique set of challenges for hemp businesses due to the industry's competitive nature and regulatory limitations. Our approach combines industry knowledge with SEO expertise to create strategies that are effective and compliant with industry regulations.
Keyword Research Keywords are the foundation of SEO. They are the terms and phrases that your potential customers use when searching for hemp products or information online. We start by conducting thorough keyword research, focusing on highly relevant terms to your hemp business. This involves identifying a variety of highly relevant and search intent focused keywords, ensuring we target the right people at the right time in their customer journey.
On-Page SEO and Off-Page SEO Our SEO strategy combines on-page and off-page techniques for optimal website visibility and ranking. On-page SEO fine-tunes your website's content and structure, focusing on keyword relevance, user experience, and mobile optimization. Off-page SEO builds your site's authority through quality backlinks, strong social media engagement, and influencer partnerships. Together, these approaches drive traffic and credibility to your brand, ensuring a robust online presence.
Local SEO and National SEO Our SEO approach for hemp businesses combines local and national strategies. For local SEO, we optimize your Google Business Profile and create locally-targeted content, enhancing visibility in local searches for customers nearby. On the other hand, our national SEO focuses on broader keywords and content that resonates across the country, leveraging national directories for wider reach. This dual strategy ensures your business is visible both locally and nationally.
Content marketing is one of the best tools for connecting with your audience, educating them, and building brand loyalty. We specialize in crafting and executing hemp content marketing strategies that resonate with the unique dynamics of the hemp market.
Types of Marketing Content We Create
The type of content you create is crucial in attracting and engaging your audience. At Latched, we understand that each piece of content serves a purpose and offers unique benefits. Here, we delve into the different types of content we create and how they contribute to your hemp product marketing success.
Blogs: Consistent blog posting targeting relevant keywords improves your website's SEO sustainably. This drives more organic traffic to your website, making your brand more visible to potential hemp customers searching for hemp products online. Given hemp's unique aspects and misconceptions, using blog articles to educate your audience is highly effective.
Educational Articles: Articles are more in-depth than blogs and are crucial in establishing your brand as a thought leader in the hemp industry. Long-form content for SEO covers topics comprehensively and is favored by search engines, especially when employing a content pillar cluster model. They can significantly improve your website's authority.
Product Descriptions: Effective product descriptions go beyond technical details. Comprehensive and transparent product descriptions can build trust. By clearly explaining what the product is, its uses, and its benefits, you help customers make informed decisions, which is particularly important in the hemp market.
FAQs: A well-crafted FAQ section can educate your audience, providing clear and concise answers to their most pressing hemp related questions. FAQs are also a great opportunity to incorporate long-tail keywords and conversational phrases that people might use in search queries.
Having a trusted hemp digital marketing agency by your side is crucial. Choosing Latched means partnering with a team that understands your industry and the associated challenges and opportunities.
What Makes Us Different
Understanding Hemp's Unique Market
The hemp industry is a rapidly evolving landscape with its own set of rules and challenges. This is where our understanding makes a difference. We know that hemp businesses need more than generic marketing. They require strategies that resonate with their unique audience and navigate the industry's regulatory complexities.
Customized Marketing Strategies for Hemp Brands
We don't believe in one-size-fits-all solutions. Each hemp business has its distinct story and goals. Our approach is to listen first, understand your vision, and then craft a strategy that aligns with your business objectives. Whether it's increasing online visibility, driving sales, or building brand awareness, our hemp digital marketing services are designed to deliver results.
Expertise in Navigating Regulations
The hemp industry faces stringent regulations that can be challenging for businesses to navigate. We stay ahead of these changing regulations to ensure effective and compliant marketing strategies. This vigilance safeguards your brand and keeps your marketing efforts on track.
Proven Track Record in Hemp Marketing
Our experience in the hemp industry speaks for itself. We've partnered with numerous hemp businesses, helping them grow from fledgling startups to well-established brands. Our portfolio showcases a variety of successful campaigns, reflecting our ability to adapt and excel in this unique market.
A Focus on Relationships and Results
At Latched, we prioritize building solid relationships with our clients. We believe in transparent communication, regular updates, and honest feedback. This approach fosters trust and enables us to tailor our services to your evolving needs. The result is a successful marketing campaign and collaborative partnership that contribute to your brand’s long-term growth.
A Collaborative Approach to Success
We see ourselves as an extension of your team. Collaboration is key to our approach. By working closely with your team, we understand your business inside and out, enabling us to create marketing strategies that reflect your brand's ethos and appeal to your target audience.
"Absolutely amazing SEO and digital marketing company. Their services are worth every penny! I have dealt with other SEO companies and our business was searching for the right fit for our needs.
Not only are they great at what they do, they are incredibly responsive, helpful and professional. Really couldn’t ask for better service."
Navigating the hemp industry's unique marketing landscape is no small feat. As a leading hemp digital marketing agency, we understand the specific challenges that hemp businesses face and have developed specialized strategies to tackle them effectively.
How We Can Help
Overcoming Strict Regulatory Hurdles
Navigating the constantly evolving legal landscape is a major hurdle in hemp marketing. Any slip-up here could have significant repercussions. Our team is well-versed in these regulations and adept at crafting marketing strategies that comply with the law and effectively communicate your brand's message. We ensure that every piece of content aligns with current legal standards, safeguarding your brand's reputation and integrity.
Standing Out in a Crowded Market
The hemp market is becoming increasingly crowded. Standing out is crucial but challenging. We employ innovative marketing techniques to highlight what makes your brand unique. This could be through storytelling, emphasizing your product's quality, or showcasing your commitment to sustainability. Our goal is to make your brand not just visible but memorable.
Building Trust with Skeptical Audiences
Despite its growing popularity, there is still a degree of skepticism around hemp products. Building trust with your audience is essential. We aim to craft clear, enlightening, and captivating content that sheds light on the advantages and safety aspects of hemp products. In doing so, we help establish your brand as a trusted information hub and thought leader in the hemp space.
Addressing SEO Challenges in a Highly Competitive Industry
The competitiveness of the hemp industry can make it hard to rank well on search engines. Our hemp digital marketing services include comprehensive SEO strategies encompassing both on-page and off-page techniques. From keyword research tailored to the hemp industry to building a strong backlink profile, we cover all aspects to improve your search engine rankings.
Effective Use of Content Marketing
Content marketing is more than just writing articles and blog posts. The essence lies in sharing your brand's story in a manner that strikes a chord with your audience. Our approach to content marketing aims to elevate your brand to a position of outstanding authority in the hemp field.
E-commerce Optimization for Hemp Products
For hemp businesses that operate online stores, optimizing e-commerce platforms is crucial. We focus on enhancing the user experience, improving website navigation, and optimizing product pages for higher conversions. This involves a mix of SEO, content marketing, and technical improvements to ensure that visitors not only find your website but also stay and make a purchase.
Boost Your Brand with the Top Hemp Digital Marketing Agency
As a leading hemp digital marketing agency, Latched is here to help you navigate and succeed in this unique industry.
The initial phase in our process is about getting a deep understanding of your hemp or CBD brand, offerings, and business goals. Reach out to us through our contact form, or just give us a call!
Advertising hemp requires a blend of creativity and compliance due to its unique market and regulatory limitations. Start by identifying your target audience and understanding the legal landscape. You will then be in a good position to decide which type of advertising will most resonate with your audience and cater to your marketing budget. While traditional forms of advertising such as television, print and radio are possible, they are heavily regulated for cannabis related products. Online advertising is typically more flexible and effective for hemp brands looking to promote their brand but also navigate legal restrictions.
How do I promote my hemp business?
Promoting your hemp business involves a strategic mix of digital marketing and community engagement. Use SEO to increase your online presence organically and sustainably. Engage with your audience through social media, using platforms popular with your target market. Email marketing can be effective for direct communication and promotions. Attend trade shows and local events to network and build brand awareness. Collaborate with cannabis industry influencers and consider content partnerships with relevant websites, blogs or influencers. Always highlight the unique aspects and benefits of your hemp products. For these strategies, hiring a cannabis marketing agency can be very helpful.
Can you advertise hemp on Google?
Advertising hemp products on Google can be challenging due to strict policies regarding CBD and hemp-related advertisements. Google generally prohibits the direct promotion of CBD products. However, you can still leverage Google for brand visibility through indirect methods like SEO for organic search results, content marketing, and educational content. Google Business Profile listings and non-promotional educational content are viable options for increasing online presence without violating Google's advertising policies.
What are effective ways to market hemp products?
Effective content marketing for hemp products involves creating valuable, informative, and engaging content that resonates with your target audience. Start a blog to educate readers about the benefits and uses of hemp. Here, you can address common misconceptions and provide hemp and CBD industry insights. Use video marketing to demonstrate product use and share customer testimonials. Develop infographics that simplify complex information about hemp. Leverage email marketing for direct communication and nurturing leads. Participate in relevant online communities and forums to share your expertise. Remember, the key is to provide value without directly selling, building trust and authority in the hemp market.
Learn More About Cannabis Marketing
Learn the ins-and-outs of cannabis marketing by reading the our Cannabis Marketing Blog. We regularly post free in-depth resources to equip cannabis businesses with cutting edge strategies.