We work with some of the most recognizable names in cannabis
Our CBD Digital Marketing Services
As a leading CBD digital marketing company, we offer a spectrum of services tailored to elevate your CBD brand's digital presence, ensuring each strategy aligns perfectly with your business's unique needs and goals.
National and Local SEO: Our SEO strategies are tailored to meet your goals, whether your target is the local community or a nationwide audience. We focus on local SEO for local CBD shops to drive foot traffic and enhance community presence. For brands aiming for a national reach, our national SEO tactics are designed to boost your visibility across the country.
On-Page and Off-Page SEO: We embrace a holistic SEO strategy, focusing on both the on-page elements and off-page factors to enhance your online presence. We optimize your website's content, structure and performance while building a robust off-page presence through quality backlinks, improving your site’s authority and ranking.
To us, content is a bridge to your audience. We tailor our content marketing to strike a chord with those interested in CBD.
Targeted Blog Posts: Our blog articles are carefully crafted to captivate and inform, all while being optimized for search engines to draw and sustain your audience's attention.
Educational Content: We strongly emphasize informative content in the CBD industry, producing material that enlightens your audience about CBD's benefits and uses, thereby establishing your brand as a reliable and authoritative source of information.
Product-Focused Content: Highlighting your products, we write content that showcases the uniqueness of your CBD offerings, helping to differentiate your brand in the market.
Why Choose Latched as Your CBD Digital Marketing Partner
Your brand deserves a marketing partner who understands the industry's nuances and brings creativity, expertise, and a commitment to your growth. Here's why partnering with us benefits your CBD brand.
What Makes Latched Different?
Deep Industry Knowledge
We've immersed ourselves in this industry as a specialized cannabis product marketing company. We understand the ever-changing legal landscapes, consumer trends, and the unique challenges that CBD brands face. This deep understanding allows us to craft effective marketing strategies that comply with regulations.
We believe in customization over generalization. As a leading CBD digital marketing agency, we tailor our strategies to align with your business goals. Whether you're a startup looking to make a mark or an established brand aiming for new heights, our strategies are designed to meet your unique objectives.
Cutting-Edge Tools & Techniques
We're always on top of the ever-changing digital world, embracing new technologies and creative methods to stay one step ahead in marketing. We stay ahead of the curve, utilizing the latest technology and innovative approaches. From SEO strategies to Conversion Rate Optimization (CRO), we employ the best tools to ensure your brand stays ahead in the competitive CBD market.
A Focus on Tangible Results
In the world of digital marketing, results matter. As a CBD online marketing company, we always focus on driving tangible outcomes. This means going beyond likes, shares, and traffic – we aim for real business growth. Whether increasing sales, enhancing brand visibility, or building a loyal customer base, our strategies are crafted with your end goals in mind.
Open & Collaborative Approach
We believe in building partnerships, not just client lists. As your CBD digital marketing services provider, we value transparency and collaboration. We keep you informed every step of the way, ensuring you're always in the loop. Regular update reports, clear communication, and collaborative planning sessions are integral to our process. Your input and feedback are crucial to us – after all, no one knows your brand better than you do.
Success Stories & Proven Track Record
The results of our work stand as testament to our expertise. With a history of helping various CBD brands to their peak potential, we take pride in our accomplishments. From significant boosts in online visibility to substantial increases in sales, our client's success stories attest to our expertise and commitment.
Standing Out from the Competition
The CBD market is unique – dynamic, growing, and full of potential. But with this potential comes the challenge of distinguishing your brand in an ocean of competitors. As a CBD business, you need more than just standard marketing; you need strategies that resonate with your specific audience, comply with regulations, and showcase your product's unique benefits. This is where a specialized CBD digital marketing agency like Latched becomes your greatest asset.
Our CBD Marketing Process
Grasping the ins and outs of marketing is vital for CBD businesses aiming to stand out online. At Latched, we've honed our approach to be clear, impactful, and customized to meet the distinct needs of your CBD brand. Here’s a step-by-step guide to how we work.
Our Results-Driven Approach
Step 1: Discovery and Understanding
Our journey begins with understanding your brand, goals, and challenges. As a dedicated CBD marketing company, we dive deep into your brand's ethos, product line, target audience, and market position. This initial phase is about building a foundation of knowledge and mutual understanding, crucial for crafting a strategy that truly resonates with your brand.
We start with a comprehensive consultation to understand your brand and objectives. Then, our team conducts thorough market research to understand the competitive landscape and identify opportunities.
Step 2: Strategy Development
With a clear understanding of your brand, we move to the strategy development phase. Here's where our expertise as a cannabis product marketing company becomes crucial. We craft a marketing strategy tailored to your business goals, ensuring it resonates with your intended audience.
Our approach involves creating a bespoke marketing plan that aligns with the channels and strategies most suitable for your brand. A key part of our strategy involves developing a robust SEO and content marketing plan to improve your online visibility and engagement.
Step 3: Implementation
This is where plans turn into action. Our team of CBD marketing experts begins implementing the agreed-upon strategies, using best practices and innovative techniques to ensure maximum impact.
We optimize your website and content for search engines, improving your online presence. Our team also creates and distributes engaging, SEO-friendly content tailored to your audience. We can also launch email marketing campaigns to engage your audience exploring online while our CRO optimizations engage users already on your site.
Step 4: Monitoring and Optimization
We continuously monitor the performance of our campaigns, using data to make informed decisions and tracking key performance indicators (KPIs) to gauge the effectiveness of our strategies. You will receive detailed reports on campaign performance, ensuring transparency and keeping you informed every step of the way.
Step 5: Feedback and Refinement
Your input is invaluable. We believe in a collaborative approach and encourage ongoing feedback. Regular meetings are held to discuss campaign performance and gather your feedback. Based on performance data and feedback, we fine-tune our strategies for continued improvement.
Step 6: Long-Term Growth and Scaling
At the end of the day, what we're really aiming for is the sustained success of your brand. As your CBD digital marketing services partner, we focus on strategies that drive results and sustainable growth. We develop plans to scale your marketing efforts in line with your growing business.
"Absolutely amazing SEO and digital marketing company. Their services are worth every penny! I have dealt with other SEO companies and our business was searching for the right fit for our needs.
Not only are they great at what they do, they are incredibly responsive, helpful and professional. Really couldn’t ask for better service."
CBD Businesses That Should Be Utilizing Digital Marketing Services
Different types of businesses can significantly benefit from tailored digital marketing strategies. As a seasoned digital marketing agency, Latched has the expertise to elevate various CBD business models. Here's how specific CBD businesses can thrive with our specialized digital marketing services.
CBD Retailers and Dispensaries
Having a solid local online presence is key to attracting foot traffic and building a loyal customer base. As a CBD marketing company, we focus on strategies that enhance your local visibility and community engagement. We optimize your online presence to rank higher in local searches, making it easier for nearby customers to find you.
CBD E-commerce Brands
E-commerce is a rapidly growing sector in the CBD industry. We understand the nuances of selling CBD products online and craft strategies to increase online sales and customer retention. We optimize your online store for search engines, enhancing visibility and driving more traffic. Moreover, we analyze and optimize the customer journey on your website to improve the rate at which visitors become buyers.
CBD Wellness and Health Products
Marketing CBD products in the wellness and health sector requires an educational and informative approach. As a CBD digital marketing company, we specialize in creating content that highlights your products' health benefits, certifications, and quality. We develop content that explains the health benefits of CBD, positioning your brand as a reliable source of information.
CBD Beauty and Skincare Companies
CBD beauty and skincare products demand a marketing approach emphasizing quality, luxury, and effectiveness. Our digital marketing strategies focus on creating an upscale brand image through various channels. We craft strategies that highlight the unique aspects of your CBD beauty and skincare products, engaging potential customers.
CBD Edibles and Beverages
The CBD-infused edibles and beverages market is about appealing to the senses and showcasing the unique experiences your products offer. We use SEO content creation to showcase your edibles and beverages' unique flavors and experiences. Our marketing emphasizes your products' unique benefits and flavor profiles, differentiating them in the market.
CBD Pet Products
CBD products for pets require a marketing approach that builds trust with pet owners. We focus on educational content and partnerships to establish your brand as a trustworthy choice for pet care. We create content that educates pet owners about the benefits and safety of CBD for pets.
CBD Therapeutics and Medical Products
Marketing therapeutic and medical-grade CBD products demands a focus on compliance, scientific communication, and patient education. We ensure that your marketing strategies are practical and respectful of the regulatory landscape. Also, we develop content that explores the science behind your products, maintaining a high standard of accuracy and trustworthiness.
CBD Supplements and Nutraceuticals
For CBD supplements, it's essential to highlight their health benefits and quality sourcing. Our marketing strategies focus on integrating these products into a holistic wellness routine. We emphasize the health benefits and quality sourcing of your CBD supplements in all marketing materials, appealing to health-conscious consumers.
Getting Started With Our CBD Marketing Agency
If you’re ready to take your CBD brand to new heights, we’re here to help. Why not explore how our expertise can propel your brand forward? We could be the perfect fit for your CBD digital marketing requirements. Contact us – we're all ears to understand your needs and explore ways to assist.
For your CBD business to truly flourish, adopting strategies that align with your audience's preferences and comply with industry norms is key. Think SEO, content marketing, social media advertising, and targeted email campaigns. However, the CBD industry has unique challenges, so partnering with a CBD marketing agency like Latched can be helpful. Latched understands the nuances of CBD marketing and can craft customized strategies to elevate your brand in this competitive market.
What does CBD mean in marketing?
CBD marketing refers to strategies and techniques to promote products derived from the Cannabis plant, primarily focusing on Cannabidiol (CBD). This involves understanding the target audience interested in health, wellness, and natural remedies. CBD marketing is unique due to regulatory restrictions and evolving consumer perceptions, requiring a nuanced approach.
Who is the target market for CBD products?
Those drawn to CBD products are a varied bunch – from wellness enthusiasts and natural remedy seekers to individuals managing chronic pain, anxiety, or insomnia, and even skincare aficionados. The audience spans from the young and tech-savvy millennials to the more mature generations, underlining the importance of custom-tailored marketing strategies to effectively engage these diverse demographic segments. Understanding and engaging this varied audience is key to successful CBD marketing.
What are the rules for CBD marketing?
CBD marketing is governed by strict regulations that vary by region and platform. These rules often restrict the claims businesses can make about CBD products, particularly regarding health benefits. Navigating these regulations requires deep understanding and expertise, making it wise to work with a cannabis marketing agency like Latched. Latched is well-versed in the intricacies of cannabis laws, ensuring your marketing campaigns hit the mark legally and effectively.
What is CBD branding?
CBD branding is about creating a unique identity and image for your CBD products, differentiating them in a crowded market. It involves more than just logos and colors. It’s about building a narrative that resonates with your audience, conveying your CBD products' quality, benefits, and values. Effective CBD branding communicates trust, authenticity, and compliance, which is essential in an industry where consumer trust is paramount. It's a strategic process that requires insight and creativity, often benefiting from the expertise of a specialized CBD digital marketing company.
Learn More About Cannabis Marketing
Learn the ins-and-outs of cannabis marketing by reading the our Cannabis Marketing Blog. We regularly post free in-depth resources to equip cannabis businesses with cutting edge strategies.