We work with some of the most recognizable names in cannabis
What is Cannabis Link Building & Off-Page SEO?
Link building and off-page SEO are vital for any cannabis business looking to stand out online. These strategies help your website build online authority, gain higher visibility, and better rankings on search engines.
Link Building vs Off-Page SEO
What is Cannabis Link Building?
For cannabis businesses, link building is about getting other websites to link back to yours. These links are crucial since they're essentially endorsements of your site. They tell search engines that your cannabis website is valued by other websites and therefore deserving of higher rankings.
Cannabis link building services focus on getting these valuable links. It's all about quality over quantity. The more reputable sites link to you, the more search engines like Google take notice. If your site has proper keyword optimization, this can lead to better placement in search results, making it easier for potential customers to find you.
What is Cannabis Off-Page SEO?
While link building is a big part of off-page SEO, there's more to it. Off-page SEO goes beyond your site's content. It involves further actions outside your website, such as social media marketing, guest posting on other blogs, Google Business Profile optimization, and teaming up with influencers.
These efforts create a buzz around your brand, boost brand awareness and draw more eyes to your site. This ultimately improves your site's authority, establishes within the context of the relevant industry, and helps it appear higher in the search results pages.
Our Link Building Service Offerings
Transform your cannabis website with high-quality links. Our link building services for cannabis companies are developed to maximize your website’s authority, unlocking higher search engine rankings and better online search visibility. Here’s how we approach it:
How We Build Links
Brand Mentions & Link Reclamation
We start by scouring the internet for any mention of your brand. We review these mentions and then facilitate links back to your site if they make the cut. This link reclamation process is essential for harnessing the full value of your online presence and strengthening your website's authority.
Media Monitoring & Responsive Link Building
Monitoring media opportunities is a crucial part of our strategy. We track various media channels for any opportunities to gain a link to your cannabis business. This responsive approach keeps your brand in the loop with current trends and discussions, using your expertise to boost your trustworthiness.
Online Citation Building
Building citations is critical, especially for local SEO. We focus on placing your cannabis business in reputable directories. This not only betters your local search rankings but also cements your brand's credibility and reach.
Broken Link Building
Our strategy includes identifying broken links on relevant sites and suggesting they link to your site instead. This method helps acquire quality links and aids website owners in maintaining a robust site and fostering positive relationships.
Competitor Backlink Targeting
We analyze your competitors' backlinks to understand their strategies. Employing the skyscraper technique, we aim to create content that outshines your competitors, convincing sites to link to you instead. This approach is about leveraging competitive insights to your advantage.
Nofollow Link Targeting
Targeting nofollow links is also an effective part of our link building strategy. The backlink already exists to your site but removing the nofollow tag maximizes the link equity. These links are valuable for driving traffic from high-traffic, relevant sites, ensuring your cannabis website gets the attention it deserves.
The Importance of Link Earning
Our primary, long-term focus is organically earning your site links through generating quality content and establishing a robust digital presence. This is the most sustainable and compliant approach, building an organic link profile that reflects the growing authority of your cannabis business over time.
Strengthening your backlink profile by naturally earning links reduces the need to build links manually, which can be time consuming and offer limited return on investment. Your wider technical, on-page, and content SEO efforts should all work towards this end.
Why Choose Latched's Cannabis Link Building Services?
Selecting the right partner for cannabis link building services is crucial for your business's digital success. Latched stands out as a preferred choice for these services, especially for cannabis companies. Here's a closer look at what sets us apart and why we are the ideal choice for your cannabis business.
How We're Different
Expertise in the Cannabis Industry
With years of experience, Latched has mastered the nuances of cannabis SEO. We offer your business a link building strategy that's not just effective but result-oriented.
Strategic Cannabis Link Building Techniques
We focus on high-quality, authoritative, and relevant links to boost your website's authority and ranking. This approach diversifies your link portfolio, driving significant organic traffic.
Data-Driven Approach for Improved SEO Performance
Our data-driven methods have consistently improved cannabis businesses' search rankings. We consistently adapt and refine our off-page SEO strategies to keep you competitive.
Sustainable Off-Page SEO Strategies
We prioritize sustainable off-page SEO for long-lasting online presence benefits. These strategies enhance your brand's visibility and recognition. Your brand gains a robust online footprint across various platforms.
Ethical SEO Practices and Collaborative Partnership
At Latched, we pride ourselves on using white-hat SEO strategies that align with Google's guidelines. Our approach ensures that your cannabis business achieves both rankings and authority ethically.
Collaborative and Responsive Partners
Need to discuss ideas or seek advice? Latched is always here for you. Our expert link building team is just a message away, ready to respond to time-sensitive opportunities or assist you with any queries.
"Absolutely amazing SEO and digital marketing company. Their services are worth every penny! I have dealt with other SEO companies and our business was searching for the right fit for our needs.
Not only are they great at what they do, they are incredibly responsive, helpful and professional. Really couldn’t ask for better service."
Cannabis off-page SEO offers a range of benefits crucial for any cannabis business operating in the online space. Here are some key advantages of off-page SEO and cannabis link building services:
Cannabis Off-Page SEO Benefits
Enhanced Search Engine Rankings
Boost in SERPs: High-quality and relevant links from reputable sources signal to search engines like Google that your cannabis website is a valuable resource, potentially leading to better rankings in search engine results pages (SERPs).
Authority and Trust: Your site's authority increases as you gain more quality and relevant backlinks. This not only contextualizes your brand and website within your industry but the links act as digital endorsements, building both trust in your brand from users and search engines alike.
Increased Organic Traffic
More Site Visits: Increases in quality backlinks improves your site’s authority, which will have a positive knock-on effect on your keyword rankings, click-throughs and organic traffic.
Targeted Audience Reach: Effective link building and off-page SEO strategies can help you reach your target audience more effectively, ensuring that the traffic to your site is more likely to drive converting customers.
Improved Brand Visibility and Recognition
Wider Exposure: Off-page SEO activities like guest blogging, content syndication, and social media engagement expand your brand's reach, giving your cannabis business exposure to a broader audience.
Brand Building: Regular appearances on reputable and relevant sites enhances your brand's visibility and recognition in the cannabis industry. This improves both your online and offline brand exposure.
Competitive Edge in the Cannabis Market
Staying Ahead: By employing a robust cannabis link building strategy, you stay ahead of competitors who may not be leveraging these tactics as effectively.
Unique Positioning: These strategies allow you to showcase your unique selling propositions (USPs) and thought leadership, distinguishing your brand in the crowded cannabis market.
Long-Term Digital Marketing Success
Sustainable Growth: Cannabis link building and off-page SEO are not one-off strategies; they offer long-term benefits, helping to ensure the sustainable growth of your online presence.
Adaptability to Market Changes: As the cannabis industry evolves, these strategies can be employed to respond to industry changes and time-sensitive opportunities, keeping your business agile, current, and responsive.
Building Relationships in the Cannabis Industry
Networking Opportunities: You can connect with other industry players through link building campaigns, opening doors for collaborations and partnerships beyond SEO.
Community Engagement: Off-page SEO often involves engaging with online communities, which can lead to a stronger presence and loyalty within the cannabis community.
Get High-Quality and Relevant Cannabis Backlinks
Your competitors are not standing still. Every day that passes without a backlink boosting SEO strategy is a missed opportunity.
Contact Latched today and let us steer your cannabis brand towards success. Our specialized cannabis link building services ensure your website stands out from the crowd, increasing your online authority and driving the most relevant traffic to your site.
Ready to take your cannabis brand to the next level? Jump on a call with our team to further discuss how our expert link building and off-page SEO services can help you achieve your marketing and commercial goals.
Cannabis link building enhances your website's visibility and credibility because backlinks are still an important ranking factor. In the cannabis industry, where digital presence is crucial, each new high-quality backlink to your site acts as a vote of confidence in your brand, which search engines recognize. This leads to increased keyword rankings and then organic traffic, which is vital for attracting more customers.
How much should I pay for link building for cannabis websites?
For cannabis websites, starting your link building efforts with a budget of around $2,000 per month is a practical approach. However, the cost can vary based on your specific business needs and goals, as well as the health of your current backlink profile. It's advisable to contact a professional link building service provider like Latched for a personalized plan. We can assess your website's current status and provide a tailored strategy that aligns with your budget and objectives for optimal results.
Why do I need link building services for my cannabis business?
Cannabis link building services are crucial for your business as they professionally manage the process of acquiring quality backlinks to your site. Many brands do not have the knowledge or capacity to improve their website’s authority in-house so employing an agency to do it can be incredibly effective. This professional approach ensures that your link building efforts are strategic, effective and compliant with industry standards.
How many backlinks do I need for my cannabis website?
The number of backlinks needed for your cannabis website varies based on several factors, including your current online presence, competition in your niche, and specific SEO goals. There's no one-size-fits-all answer. A strategic approach focused on acquiring high-quality, relevant backlinks is more beneficial than simply amassing many links. Quality is always better than quantity when it comes to link building.
What are link building services for cannabis SEO?
Link building services for cannabis companies specialize in creating strategies to acquire high-quality backlinks for cannabis websites. They focus on building a strong backlink profile through ethical and effective link building methods, which enhances your website's search engine ranking, drives organic traffic, and establishes your brand's authority in the cannabis market.
How many links can a cannabis link building agency build per month?
The number of links a cannabis link building agency can build per month varies. At Latched, the number of links we can build each month could vary from 5 to 500 - it is very hard to predict. We don't set limits on the number of links as there are too many variables at play. Anyone guaranteeing monthly links is highly likely to be paying for them, which is black hat SEO and could easily result in your site receiving a Google penalty, which would be devastating to your search visibility and wider business.
Learn More About Cannabis Marketing
Learn the ins-and-outs of cannabis marketing by reading the our Cannabis Marketing Blog. We regularly post free in-depth resources to equip cannabis businesses with cutting edge strategies.