We work with some of the most recognizable names in cannabis
What is Cannabis Local SEO?
Cannabis Local SEO is a location targeting form of search engine optimization (SEO) specifically designed for the cannabis sector. It's all about enhancing your cannabis business’ online visibility in local searches. This means when people nearby search for cannabis products or services, your business pops up in their search results, typically in the Local Pack. It's a vital tool for any local business with physical stores, especially in a niche market like cannabis.
Latched’s Local SEO Services for Cannabis Companies
Latched offers a unique approach to cannabis local SEO services. We specialize in customizing our SEO techniques to specifically fit the cannabis industry. Our goal is to enhance your online presence, ensuring your cannabis company stands out in local search results.
Our Service Offering Includes
Search Phrase & Keyword Research
For your cannabis business, getting noticed in local markets means targeting the right keywords. Our team dives deep into keyword research, focusing on location-specific terms that search users are actually using. We identify phrases that are not just popular but are also highly relevant and have transactional search intent. This way, when people look up cannabis products, you are ranking at the top of their search results.
Location Page Optimization
Location-focused keyword research will reveal whether your website would benefit from location pages. These pages are not only great for highlighting your business areas to search engines but they will also build trust in search users that you have expertise and experience in certain geographical markets. These pages can also be further optimized by embedding Google Maps.
Local Business Citations
Being found for local searches means being listed correctly. That's where local citations come into play. We ensure that your cannabis business' details are accurately listed across various directories. Correct and consistent NAP (Name, Address, Phone number) data is essential for both search engines and your customers to find you easily.
Google Business Profile
Your Google Business Profile is like your business's digital storefront. We optimize this profile to showcase what's unique about your cannabis company. From services offered to customer reviews, we make sure it reflects the best of your business. A well-optimized profile is favored by Google, resulting in more views and boosts your chances of appearing in local searches.
Hyper-focused SEO Content Creation
We work alongside you to craft content that is consistent with your tone of voice and will resonate with your local audience. Utilizing a search data-driven content strategy, we create content that speaks directly to your customers' needs, especially on a local level. Our aim? To ensure your cannabis company stands out in the sea of local search results.
Today, the majority of local searches happen on mobile devices. So, we tailor your website and content to be mobile-friendly. This means your site will be easy to navigate, quick to load, and just as impactful on a small screen. With this approach, your cannabis business becomes more accessible to a mobile-savvy audience.
Latched’s Local SEO Process
At Latched, our approach is designed to boost the online presence of cannabis businesses, ensuring they stand out in local search results and rank in top positions for keywords with local intent. Our team of cannabis SEO experts uses the latest local SEO strategies to propel your cannabis website to the forefront of your local market.
Our Local SEO Strategies
Step 1: Strategic Keyword Research
We start by diving deep into region-specific and local intent keyword research. We aim to understand precisely what potential customers are searching for when it comes to cannabis-related products and information. This step is crucial for driving organic traffic that is more likely to engage and convert.
Step 2: Competitor Analysis
Knowing your competition is key. We closely examine the keywords and strategies your competitors are using to gain local visibility. By understanding their strengths and weaknesses, we can develop a more robust cannabis local SEO strategy that will have you outranking your search competitors.
Step 3: On-Site SEO Optimization
The next step involves fine-tuning your website's on-page elements. This includes ensuring that your content is well-structured and that relevant keywords are appropriately used throughout your site. Such optimizations are vital for improving both search engine rankings and user experience.
Step 4: Google Business Profile Enhancement
We then focus on your Google Business Profile (and Bing Places for Business), a critical tool for local visibility. By adding accurate NAP citations and creating location-based pages, we enhance your business's discoverability on Google search, maps, and local packs. This step is particularly effective at establishing trust in your brand from search engines and users alike.
Step 5: Building Quality Local Links
Building local links is an integral part of our strategy. We aim to acquire links from local and regional websites as Google favors these when it comes to local searches. Such links are invaluable in boosting your site’s relevance and authority in the local context.
Step 6: Expanding Your Local Web Presence
Finally, we focus on broadening your online visibility. This involves increasing brand recognition and enhancing your presence across a larger geographic area. We also work on gathering positive customer reviews, as these significantly impact your rankings in local search results.
Cannabis Local SEO vs General SEO
Cannabis Local SEO stands out from general SEO because it specifically targets keywords with local intent. It's different from general SEO, which targets a broad audience, irrespective of geographical location. For cannabis businesses such as retail stores and dispensaries, this local focus is crucial. The cannabis industry often works within specific local regulations, making local visibility all the more critical.
For cannabis local SEO services to work effectively for your cannabis business, it involves several key tactics such as local link building, business listing optimization, and location page optimization. These ensure your business appears accurately and prominently on maps and in 'near me' searches.
Cannabis SEO experts aim to drive more local traffic to your cannabis company by incorporating these elements into your local SEO strategies. The end goal? To make sure that when someone in your area looks up cannabis-related products or services, your company is one of the first names they see.
Why Choose Latched for Cannabis Local SEO Services?
When it comes to elevating your cannabis business online, choosing Latched for cannabis local SEO services can make all the difference. Here’s why our local SEO services for cannabis companies are the top choice for brands looking to enhance their online presence.
How We're Different
Tailored SEO Expertise for the Cannabis Industry
Our cannabis SEO experts are knowledgeable about all aspects of SEO and have a deep understanding of the cannabis sector. This allows us to create local SEO strategies that are perfectly aligned with the specific needs of your cannabis company.
Effectively targeting specific geographical regions requires not only a comprehensive knowledge of local SEO strategies but also demands a clear understanding of the legal regulations and best practices for specific countries and regions. Fortunately for you, Latched has both covered.
Comprehensive and Focused Local SEO Services
Our approach to local SEO is thorough and targeted. We provide a range of local SEO services for cannabis companies designed to enhance your visibility in local search results. These services incorporate all necessary elements of SEO to increase your local search visibility, from technical SEO to on-page, and off-page optimizations.
We ensure our cannabis local SEO strategies employ all tactics that are at our disposal, targeting all necessary ranking factors and increasing your local search visibility as quickly as possible.
"Absolutely amazing SEO and digital marketing company. Their services are worth every penny! I have dealt with other SEO companies and our business was searching for the right fit for our needs.
Not only are they great at what they do, they are incredibly responsive, helpful and professional. Really couldn’t ask for better service."
The pricing of local SEO services for cannabis companies generally falls between $750 and $3000 per month. This cost range reflects the varying needs and scale of different businesses in the cannabis industry. Smaller cannabis companies, especially those that have not previously invested much in SEO, might actually require a more comprehensive package. This is because there's often a significant amount of foundational SEO work to be done. On the other hand, larger businesses, those seeking a more expansive reach, and those with multiple physical locations, might also need a higher level of investment, reflecting their broader ambitions and the complexity of optimization at scale.
Is doing local SEO for cannabis worth it?
Yes. Investing in local SEO for your cannabis business is worth it. In the competitive cannabis market, local SEO helps your business stand out in local searches, attracting customers who are nearby and ready to buy. It increases your visibility and drives foot traffic and sales, making it an invaluable tool for cannabis businesses aiming to establish a strong local presence.
How long does it take to see results from local SEO cannabis services?
Typically, it can take 6 months to a year to see significant results from local SEO for cannabis. However, the timeframe can be shorter for businesses in smaller cities or less competitive markets, with noticeable improvements possibly appearing within three to four months. The time it takes to see results depends on various factors, like the competitiveness of the local cannabis market and the effectiveness of the implemented SEO strategies.
How does cannabis local SEO work?
Cannabis local SEO enhances your business's visibility in local online searches. It involves optimizing your website with relevant local keywords, ensuring your cannabis business is accurately listed on maps and local directories, and effectively managing your Google Business Profile. These strategies aim to attract local customers actively searching for cannabis products or services in your area, increasing local market presence.
How do I know if my cannabis website is optimized for local search engines?
To determine if your cannabis website is optimized for local search engines, check for key indicators. Ensure your website uses local cannabis-related keywords and that your contact details are consistent across online platforms. A fully optimized Google Business Profile and a strong presence in local directories signal good optimization. Additionally, having quality local backlinks and regularly monitoring your website's performance in local search results can provide insights into its optimization status. If you are not currently appearing on Google Maps for non-brand related searches, you’re probably in need of further local SEO optimization.
Learn More About Cannabis Marketing
Learn the ins-and-outs of cannabis marketing by reading the our Cannabis Marketing Blog. We regularly post free in-depth resources to equip cannabis businesses with cutting edge strategies.